Every now and
then I read something that’s a little alarming, disheartening, or discouraging
as a copywriter working in a digital world. I’ve seen provocative headlines in
LinkedIn group posts and on blogs and other sites questioning the validity of
the copywriter in this day and age (“Are Copywriters Going Extinct?” / “Are
Copywriters Being Replaced by Algorithms?”). I often scan these pieces,
sometimes laughing at the ideas, because I don’t truly think we will ever live
in a marketing world that needs no words. Or will we?
