Now this just makes me happy.
Adweek reports there's
"evidence that slovenly prose affects the bottom line."
Really? People actually care about correct English in advertising? Apparently, a few
different studies now indicate that consumers really DO care about errors in copy –
grammar mistakes, typos – to the point of it possibly swaying their decision to
do business with the offending company. I guess it's not just writers, editors,
proofreaders and English teachers who feel that way...
Read the article here, and rejoice.
Well, we all know how I feel about this. Or rather, where my skill set is.
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