A Picture Paints.... well, you know...

It is not always words that motivate a copywriter (at least not this one). Sometimes, oftentimes, a picture inspires creativity and proves the cliche true: that it really does paint a thousand words. This image struck and mesmerized me recently as I was sitting at a red light in downtown NYC:

Reflections of a new icon: One World Trade Center

Seeing the reflection of this new icon, One World Trade Center, towering over and reflected in a building across the street, spoke volumes to me in a brief opportune moment. I quickly fumbled for my iPhone and hoped the traffic light would stay red for an extra few moments. Fortunately, it did – and I was able to get a pretty good shot leaning out my window. The building looks imposing as it towers over its neighbors, but it also strikes a patriotic chord and speaks instantly of resilience, the indomitable spirit of New Yorkers, and the transformative ability of the human spirit to rise again.