Thursday, August 18, 2016

The Pillsbury Dough Boy and Other Icons of My Youth

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As a boy, I adored advertising icons. Something about them just clicked with me. They were always right up there with my favorite cartoon characters (Bugs Bunny, etc.) and super heroes (Batman, etc). I still love them today and I think it’s fair to say that my early fond association with these fun icons played a big role in my chosen career as an advertising copywriter. Tony the Tiger, Toucan Sam, The Trix Rabbit (yes, a LOT of them were breakfast cereal characters, and yes, I still find great joy in a bowl of cereal), The Jolly Green Giant, and of course, the Pillsbury Doughboy. Poppin’ Fresh, to be more precise.