Wednesday, April 29, 2015

Early Adopters, Please Be Quiet, and Thank You

Maybe it's just me. Is it just me?

File this under "Things that Shouldn't Annoy Me but Sometimes Do":

People who use Uber and like to let you know they use Uber. 



Tuesday, April 21, 2015

Can Sloppy Writing Kill a Career?



Can poor writing hold someone back from getting ahead in their chosen career?

I recently read this blog post from HubSpot and found it intriguing and oddly satisfying. I don't know how scientific the research is, but this study of 100 LinkedIn profiles led writers/researchers at Grammarly to conclude that sloppy writers tend to have more stagnant, less successful careers, regardless of their actual skills and talents.

Friday, April 10, 2015

A Picture Paints.... well, you know...



It is not always words that motivate a copywriter (at least not this one). Sometimes, oftentimes, a picture inspires creativity and proves the cliche true: that it really does paint a thousand words. This image struck and mesmerized me recently as I was sitting at a red light in downtown NYC:

Reflections of a new icon: One World Trade Center
Seeing the reflection of this new icon, One World Trade Center, towering over and reflected in a building across the street, spoke volumes to me in a brief opportune moment. I quickly fumbled for my iPhone and hoped the traffic light would stay red for an extra few moments. Fortunately, it did – and I was able to get a pretty good shot leaning out my window. The building looks imposing as it towers over its neighbors, but it also strikes a patriotic chord and speaks instantly of resilience, the indomitable spirit of New Yorkers, and the transformative ability of the human spirit to rise again.