A lot has been written and said about business jargon... but
as long as it's alive and growing, it's worth taking the time as writers and
communications professionals to consider any and all alternatives to this kind of "corporate speak."
I really liked this piece from Corey Eridon onHubSpot on what she calls "business babble" - the perfect way to describe it, really. These words and phrases make the user sound like he or she is "hip" in the corporate world when, really, they sound more like babbling idiots. Eridon gives 20 great
examples of business babble: overused, over-imaginative phrases and words, along with simple, better alternatives for each one.
I've
been in corporate jobs or settings where nearly every one of these phrases has
been used regularly (except "boil the ocean" - that one was new to
me). The worst offender, in my estimation? "Open the kimono." It's meant to be another way of saying that someone is being revealing, or willing to share. It sounds more the act of a creepy guy on a park bench.
I hereby pledge to do my part to eradicate these silly expressions from my
communication efforts. Or, in other words, I'm going to stop using these ridiculous phrases.
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